Google Analytics collects your data.
Visitors protects it.
Privacy-first analytics, powered by AI. With Visitors by Taapit, measure 100% of your traffic without cookies, without consent banners, and in full GDPR compliance.
no cookies, no consent
vs Google Analytics
no blind spots
Why switch analytics?
Google Analytics poses growing compliance, performance, and reliability problems. It is time to evolve.
Personal data sent to the United States
Google Analytics transfers your visitors' data to Google servers in the USA. Since the invalidation of the Privacy Shield and data protection authority decisions, this transfer is legally risky. Every visit to your site exposes you to GDPR non-compliance.
Cookie consent fatigue
30 to 50% of your visitors refuse analytics cookies. Result: you only measure a fraction of your actual traffic. Your data is biased, your decisions are based on incomplete metrics. The consent banner also degrades user experience and bounce rate.
Growing GDPR risks
Data protection authorities have already sanctioned the use of Google Analytics. Fines can reach 4% of revenue. The regulatory trend only goes one way: more control, more sanctions. Continuing with GA is playing with fire.
Complex interface and drowned data
Google Analytics 4 has baffled even experts. Counter-intuitive interface, complex reports, sampled data. Most teams use only 10% of the features. You deserve a tool that gives you answers, not questions.
Visitors by Taapit
Our analytics partner. A European, ethical, and intelligent alternative to Google Analytics.
We selected Visitors by Taapit after evaluating dozens of analytics solutions. It is the only one that combines total compliance, ease of use, and built-in artificial intelligence.
Zero cookies, zero compromise
Visitors works without any cookies, without fingerprinting, without collecting personal data. Your visitors are never individually tracked. You measure trends, not people.
No consent banner needed
No cookies = no consent needed. Remove the analytics cookie banner. Better UX, better bounce rate, 100% of visitors measured. A triple immediate benefit.
AI-powered insights
AI automatically analyzes your data, detects trends, flags anomalies, and generates actionable recommendations. Receive a weekly intelligent summary of your traffic in natural language.
Ultra-light script (<1 KB)
The Visitors script weighs less than 1 KB, 45x lighter than Google Analytics. Virtually zero impact on Core Web Vitals. Your site stays fast, your SEO improves.
What Visitors measures
All essential metrics, without any personal data. Clear insights for fast decisions.
Real-time traffic
See who is on your site right now. Active visitors, pages viewed, traffic sources. All refreshed continuously, with no delay.
Acquisition sources
Where do your visitors come from? Organic search, social media, referral, direct, campaigns. Identify which channels perform and which stagnate.
User journey
Understand how visitors navigate your site. Entry pages, navigation flow, exit pages. Identify friction points without tracking individuals.
Conversions
Define your goals and track conversions. Forms, CTA clicks, purchases, sign-ups. Measure the ROI of each page and each acquisition channel.
Page performance
Load time, bounce rate, session duration per page. Identify which pages perform and which slow your growth.
Cookieless behavior
Aggregated, anonymized behavioral analysis. Understand your audience's global trends without ever compromising visitor privacy.
Our approach in 4 steps
From audit to autonomy: we integrate Visitors into your stack and train your team.
Setup & configuration
Installation of the Visitors script on your site, configuration of conversion goals, filter and segment setup. Migration from Google Analytics if needed. All in less than one day.
Deliverable: Script installed + complete configuration validatedCustom dashboard
Creation of a custom dashboard tailored to your business KPIs. Team-specific views (marketing, product, management), custom widgets, automatic alerts. You see what matters, not noise.
Deliverable: Custom Visitors dashboard + team accessAutomated AI reports
Configuration of weekly and monthly AI reports. AI analyzes your trends, detects anomalies, and generates recommendations in natural language. Delivered by email or Slack, ready to share in meetings.
Deliverable: Automated AI reports + smart alertsTeam training
Training session for your marketing, product, and management teams. Dashboard navigation, AI report reading, segment creation, conversion tracking. Your team is autonomous from day one.
Deliverable: 2-hour training + internal documentationPricing
In our Web & UX packages
If you subscribe to one of our web development or UX optimization packages, the full Visitors setup is included: installation, configuration, custom dashboard, and training.
- ✓Installation and configuration
- ✓Custom dashboard
- ✓Automated AI reports
- ✓Team training (2h)
Independent setup
Want to migrate to Visitors only, without any other service? We offer a complete turnkey setup.
Starting at €500one-time setup
- ✓Existing analytics audit
- ✓Installation and configuration
- ✓Custom dashboard
- ✓AI reports configured
- ✓Team training (2h)
Frequently asked questions
Yes, 100%. Visitors does not set any cookies, does not collect any personal data, and does not use fingerprinting. Data is hosted in Europe. No specific CNIL declaration is needed for its use.
No. Since Visitors does not set any cookies and does not collect personal data, the ePrivacy directive does not apply. You can remove the cookie banner related to analytics, which improves user experience and bounce rate.
Google Analytics collects personal data via cookies, requires explicit consent, belongs to an advertising ecosystem, and sends data to the United States. Visitors is cookieless, requires no consent, is 100% European, and focuses on the metrics that truly matter for your business.
It is often more accurate. With Google Analytics, 30 to 50% of visitors refuse cookies, creating a massive blind spot in your data. Visitors measures 100% of traffic because no consent is required. You get a complete, unbiased view.
Yes. Installing Visitors takes less than 5 minutes: a lightweight script to add to your site. We handle the full configuration, custom dashboard, and team training. You can run both solutions in parallel during the transition.
On the contrary. The Visitors script weighs less than 1 KB, compared to 45 KB+ for Google Analytics (gtag.js). That is an 80% reduction in analytics script weight. The impact on Core Web Vitals is virtually zero, which also contributes to better SEO.
Real-time traffic, page views, unique visitors, acquisition sources, user journey, bounce rate, session duration, custom conversions, per-page performance, anonymized geolocation, devices and browsers. All without cookies.
Yes. Visitors integrates AI features that automatically analyze your traffic trends, detect anomalies, identify optimization opportunities, and generate weekly summaries in natural language. You spend less time analyzing and more time acting.
Visitors analytics is included in our Web & UX packages. As a standalone, the complete setup (installation, configuration, custom dashboard, training) starts at €500. The Visitors subscription itself depends on traffic volume, with a free plan up to 10,000 page views/month.
Yes. Visitors allows you to define custom events and conversion goals without cookies. Forms submitted, CTA clicks, purchases, sign-ups: everything is measurable with a simple, privacy-friendly event API.
No. Your Google Analytics data remains accessible in your Google account. We recommend exporting your key data before migration. Both solutions can coexist during the transition period to ensure complete continuity.
Yes. Visitors automatically detects route changes in SPAs (React, Next.js, Vue, Angular). No additional configuration is needed. Tracking is native and transparent.
Visitors integrates intelligent bot and artificial traffic filtering. The AI distinguishes legitimate human traffic from automated traffic, ensuring clean and reliable data without manual intervention.
Yes. Visitors offers shareable dashboards via link, automated PDF exports, and integrations with Slack and email for recurring reports. Every team member can access data without an analytics account.
You are already protected. Visitors was designed from the ground up to comply with the strictest regulations. No data transfers outside the EU, no personal data collected, no cookies. Even if authorities tighten requirements, Visitors will remain compliant.
Ready to switch to
ethical and intelligent analytics?
In 30 minutes, we audit your current analytics setup and show you how Visitors can transform your data. No commitment.